Marriott International's newest brand, Tribute Portfolio, set out to raise awareness for its family of indie-spirited hotels and reinforce the brand's positioning as a boutique hospitality brand, defined by the colorful and quirky hotels in its portfolio.
The Pantone Pantry by Tribute Portfolio launched as a collaboration with Pantone Color Institute to create a first-of-its-kind pop-up pantry, inviting consumers to experience an immersive tribute to color, in celebration of the 20th Pantone Color of the Year: Living Coral. The quirky pop-up experience showcased the playful personality of the Tribute Portfolio brand with a monochrome, multi-sensory consumer experience. Artist Amiri Farris used Pantone savannah color palette to create a unique environmental artwork on the pantry.
